In the case of Apple TV, wider platform availability is crucial as Apple strikes wide-reaching sports deals, such as the deal to exclusively stream Major League Soccer beginning with the 2023 season. These announcements continue the expansion of Apple’s content services to more platforms, as Apple prioritizes subscription revenue, over hardware sales. Native Apple Music and TV apps should give Windows users a much more pleasant experience when enjoying Apple Music and Apple TV+ original content on their PC laptops and desktops. Apple Music customers can use, or be subjected to the horrors of iTunes for Windows. For Apple TV, Apple currently recommends PC users visit tv. in a web browser, which is a rather terrible web app to access TV+ content. A beta of this integration is available for members of the Windows Insider program today, with a public launch coming in the next few months.ĭedicated Apple TV and Apple Music apps have not been previously available for PCs. Integration into the Photos app will provide a much richer experience, closer to the experience that Apple users enjoy with iCloud Photos on the Mac. This simulates a library in the file explorer. Previously, Windows users could download a copy of their iCloud Photos using the iCloud for Windows app. On a related note, earlier today, the Apple Music app was made available for Xbox users. This means Windows users can smoothly browse their iCloud Photo Library inside the stock Windows Photos app. The Apple partnership also expands to personal media, with the news that the Windows 11 Photos app is adding iCloud integration. Early beta previews of these apps will launch on the Microsoft Store soon.

Microsoft today announced that desktop Apple TV and Apple Music apps will be available on Windows PCs next year, downloadable from the Microsoft Store.

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